chapter 2

asslammualaikum semua.. n hai readers...? semua shat? mlm ni syu nak update mgenai sbject mgt 30 sambil menonton  "tangled" . in chapter 2 state we will learn about meaning of competitive advantages which is the product or service that organization's customers place a greater value on that similar offerings a from competitor.

buyer power- assessed by analyzing the ability of buyers to directly impact the price they are willing to pay for an item

ways to reduce the buyer power is through switching cost which is cost that can make customers reluctant to switch to another product or service. and loyalty program that is rewards customer based on the amount of business they do with a particular organization.

supplier power- assessed by the supplier ability to directly impact the the price they are charging for supplies.

threat of substitute products or services- which is  high when there are many alternatives to a product of service and low when there are few alternatives from which to choose.

threats of new entrants- high when it is easy for new competitor to enter a market and low when there are significant entry barriers to entering a market

rivalry among exiting competitors- high when competition is fierce in a market and low when competition is complacent.